Verve, Africa’s premier payments card and digital token brand, has officially announced the return of the highly anticipated Verve Life fitness and wellness event for its seventh consecutive year. This year promises an extraordinary experience for fitness enthusiasts and wellness seekers across the continent.
Since its inception in 2018, Verve Life has continually set high standards in the fitness industry in Nigeria and, by extension, Africa. This event has drawn numerous fitness enthusiasts with its engaging and dynamic offerings. Verve Life 7.0 is a testament to Verve’s steadfast commitment to promoting a healthy lifestyle among its cardholders and the wider community.
Throughout the years, Verve Life has experienced remarkable growth and is now recognized as the largest fitness event in Africa, attracting over 12,000 participants annually from West and East Africa. Its reputation as a staple in the continent’s fitness calendar is well established.
This year, Verve Life is excitingly expanding with a series of satellite events across major cities in Nigeria, Uganda, and Kenya. The events kick off in Asaba, followed by gatherings in Uyo, Enugu, Ibadan, Abuja, Kampala, and Nairobi, culminating in the grand finale and after-party on November 2, 2024, in Lagos.
In an interview, Tomi Ogunlesi, Divisional Head of Brands and Communications at Interswitch Group, shared insights about the event. He emphasized that Verve has carefully curated unique fitness activities and wellness sessions suitable for all skill levels.
“We are thrilled to bring Verve Life back for its seventh edition. This year, we’re not only expanding our presence in Nigeria, Uganda, and Kenya but also enhancing the overall experience for participants through guest appearances from top trainers worldwide,” Ogunlesi stated. “Verve Life is more than just a fitness event; it’s a celebration of health, fitness, community, and vitality. We can’t wait to see everyone come together to participate in these exceptional activities, fostering a stronger, healthier, and more vibrant community.”
The event will also showcase renowned brands, including global sports apparel giant adidas as a co-headline sponsor, along with Quickteller and Hygeia. Attendees can expect thrilling sessions led by distinguished trainers and dance instructors, featuring talents like Nigeria’s Kemen, Kaffy, Trebla, and Mayorfit, South Africa’s Queenfitnass, and Kenya’s Alvin Lee.
This year’s lineup has expanded further to include international fitness heavyweight and personal coach Ulisses, as well as Nkululeko Dlamini, the celebrated South African “King of Squats.” These elements are designed to provide participants with an engaging and refreshing workout experience.
The grand finale and after-party will feature an array of celebrity artists, including one of Nigeria’s favorite bands, Alternate Sound, alongside other A-list acts.
Participants in these various locations can anticipate an unparalleled fitness experience filled with invigorating workout sessions, electrifying dance routines, and wholesome wellness activities. Nigerians are encouraged not to miss the opportunity to be part of Africa’s largest fitness event. Interested individuals can register and secure their spots to join the Verve Life movement at www.myverveworld.com/life.
