The October cover of The Atlantic features striking visuals, highlighting a magazine that has stood the test of time for 167 years. Amid the challenges posed by digital media, The Atlantic has not only survived but thrived, recently announcing a milestone of surpassing one million subscribers and a plan to increase its print publication frequency.
In a report by CNN, The Atlantic revealed that its subscriber count has crossed the one million mark, with nearly half of these subscribers opting for both print and digital formats. To celebrate this achievement, the magazine will raise its annual issues from ten to twelve, effectively returning to its pre-2002 monthly format, originally known as The Atlantic Monthly.
In an interview with CNN, Jeffrey Goldberg, the editor of The Atlantic, emphasized the quality of content produced by their team, stating, “We create exceptional journalism that showcases the enduring appeal of beautifully designed, well-crafted magazines.”
The rise in sales comes at a time when many traditional media outlets are struggling. Earlier this year, The Atlantic regained profitability, with its largest shareholder being Laurene Powell Jobs, widow of Apple founder Steve Jobs, known for her philanthropy.
Goldberg expressed the magazine’s desire for a closer connection with their readers, noting, “Our audience appreciates print magazines. The permanence of print in today’s digital world offers a unique value, especially as print publications maintain a lasting presence for readers.” He added, “Print doesn’t make noise, it doesn’t flash, and it doesn’t give commands; it simply offers the joy of reading, allowing readers to experience both wisdom and beauty.”
The report highlights that The Atlantic’s growth is particularly noteworthy in the current media landscape, which is witnessing a downturn. As digital platforms rise and traditional revenue models crumble, many media companies are grappling with layoffs and cutbacks. In this environment, boosting subscription numbers has become crucial for survival.
Goldberg addressed his colleagues in a memo, asserting, “I never believe that after a pleasant long vacation, one can simply relax.” He added, “We have a vital mission. Our industry is incredibly tough, so we must continually innovate and work hard to surpass our competition.”
While it is not unusual for The Atlantic to increase its publication frequency, this move also signals that both subscribers and many contributors continue to value the existence of traditional print media. Goldberg announced plans to further expand the magazine’s coverage to include topics such as defense, technology, and global conflicts, emphasizing, “I hope The Atlantic becomes the go-to publication for readers seeking knowledge and inspiration in these relevant fields.”
